Why should you NOT use gold jewellery as an investment?

You know gold, right? It hangs around your grandmother's or mother's neck. It is certainly beautiful, but you should know that jewellery is not what we use for investment. Here is why.

Gold jewellery: jewellery is generally not made from fine gold because it is too soft to wear. Other metals are mixed in to make it more durable. It will therefore NEVER be worth as much as fine gold. If you sell it, you receive the scrap-gold price, not the world-market price. You also buy it at a high price because it is carefully crafted, and VAT applies.

Fine gold: we use 999.9-purity, LBMA-certified fine gold to preserve the value of our money over a long period. It has a world-market price, meaning everyone worldwide knows what it costs at a given time. You can convert it into money anywhere. There is no extra workmanship cost because beauty is not the point, and it is exempt from VAT.

We guarantee by contract that you receive fine gold. If you want your money to be secure, do not choose gold jewellery.