What do you lose if you do not own gold?

Humanity has used gold for thousands of years, and it has represented value from the beginning. As society developed, gold was the first instrument to function as money; later it backed paper currencies, before becoming entirely separate from money. Today, investment gold is used to preserve value. Because of this function, it also serves as a safe haven in uncertain times: it is stable when everything else is uncertain.

We therefore use gold to preserve the purchasing power of our money even across centuries—but what does that mean? Ask your parents or grandparents and they will probably tell you that they once earned a few thousand forints and lived on it for a month. Today, that same amount is enough for almost nothing. Two thousand forints was two thousand forints then and still is today; the difference is what it can buy. Purchasing power shows what an amount is enough for.

Gold preserves the purchasing power of money. Had we stored that monthly salary in gold, it would still cover a month at the same standard of living today. The price of gold rises because gold holds its value while currencies deteriorate, so we must give more of our weakening money for the same valuable gold. Investment gold does not inflate; it can also be traded worldwide, bought and sold in smaller portions, and taken with you.